Shumei Tay

Experience Designer • Singapore

Shumei is a hybrid of sorts who has worked in branding, advertising and the digital space for more than 10 years. As an experience designer, she works with clients to uncover value for their brand and products, helping them create meaningful experiences across multiple touchpoints in areas of digital engagement and service design.

Having worked in both Singapore and Beijing, China, Shumei brings experiences from working with international brands across the APAC region. Focusing on research and rapid-prototyping, Shumei has delivered MVPs for clients ranging from IoT products to retail spaces to financial platforms. Some brands she has worked with includes, Burberry’s, FWD Insurance, MetLife, Shiseido Professional, Unilever and United Overseas Bank.